Penalty Box is a labor of love for one of our founders. It’s an idea thought up during one of our parties. We devoted resources to design unique characters and fun colors for the cards, scripted the Kickstarter video, and spent many nights testing the product. Our Kickstarter raised almost $7000 but did not reach our founding goal.
The client contacted Blue Otter to help create a landing page and a couple of marketing pages to drive more traffic to the site. Our designers mock out the new sites and UX flow in Invision for the client to preview the prototype. Then our engineers converted the old webapp using rails to a new app using EmberJS.